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Saturday, April 18, 2009

ABOUT KOLKATA KNIGHT RIDERS


To do, to fight, to win

Like most legends, Knight Riders has embarked upon a journey that is quite simple, intangible and surreal. Created in 2008 and envisioned by two adventurous Knights and a lady; Shahrukh Khan, Jay Mehta and Juhi Chawla we started out as a "people's team" in the IPL 2008 and exceeded the expectations of competitors and compatriots.

The name Knight Riders was chosen to mirror the values and culture we uphold. We are impassioned by courage, youth, talent, ambition, focus & dedication and armed with the recognition that with great honor comes greater responsibility. Responsibility of wisdom, perseverance, ethics, morality and professionalism which, we maintain as a benchmark for our brand and in everything we do.

Our armor is an allegiance to the excellence and the success we strive to deliver. Black symbolizes the Godess Kali, whose shakti (power) is a culmination of various strengths bestowed upon her by other Gods to fight evil on earth. Like her, we fight. And we fight as a team, using our collective strengths as individuals to always win. It also invokes a sense of power, confidence and determination. The golden helmet is a symbol of our focus and commitment to always achieve the highest accolades in all fields. It depicts the rewards reaped by those chosen to play for our team!


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